guerilla marketing

[roxybisquaint]

We've done plenty of guerilla marketing in this campaign to save the show... bookmarks in books in the sci-fi section of the library, flyers under windshield wipers, stickers everywhere. But I like that kind of thing and I want to do more. So I'm thinking about doing a highway overpass sign for The Sarah Connor Chronicles, like this. But what should it say and how should I do it? A painted sheet? Some cardboard? Streamers woven into the fencing? Hmm...

I think I'll plot it out this weekend. I'm open to suggestions.

Comments

[tackdriver56.livejournal.com]

If I had done my homework better, I should never have doubted your preparation...

The website, savethescc.com, is already in place.

That webaddress is a simple enough thing to read quickly.

Your final crop of stickers, are simple, sufficient hooks.

If your banner is anything like your stickers, you should get some website traffic out of it.

I guess asking the questions you did in this post, raised doubts about your vision. Silly me, silly you.

What you've done already, should remove all doubt.

Follow your instincts, woman. You've got talent for this thing.

[roxybisquaint.livejournal.com]

Hee. Well, as much as I'd like for an overpass sign to be lovely, that's not going to happen. This is quick and dirty, bare bones, publicity stunt guerilla marketing. I've already ruled out putting savethescc.com (http://www.savethescc.com) on there because, officially, I don't want to pull the site into these kinds of antics. I've got some ideas for the message, though.