guerilla marketing

[roxybisquaint]

We've done plenty of guerilla marketing in this campaign to save the show... bookmarks in books in the sci-fi section of the library, flyers under windshield wipers, stickers everywhere. But I like that kind of thing and I want to do more. So I'm thinking about doing a highway overpass sign for The Sarah Connor Chronicles, like this. But what should it say and how should I do it? A painted sheet? Some cardboard? Streamers woven into the fencing? Hmm...

I think I'll plot it out this weekend. I'm open to suggestions.

Comments

[tackdriver56.livejournal.com]

You are clearly a woman of action... :D

Have you read this?
http://en.wikipedia.org/wiki/Viral_marketing

I'm still reading it. I'm thinking gun clubs, no problem. Cycling fora, probably not so receptive.

T.