Alrighty, I understand.

I don't mean to be rude, it just seems like it is missing something graphically (my wannabe artsy-fartsy self is compelled to offer some ideas). Though, I know that is not the final billboard design.

I think leaving off the word 'Terminator' will deter anyone from thinking 'Terminator Salvation' but a graphic could draw more eyes to read the words on the billboard